Variable Data Management
We are capable of managing variable data to provide completely personalized products, enabling extremely targeted and optimized one-to-one communication.
Any type of product can be customized in every aspect, and the choice of data management method varies depending on the required customization:
- Codes such as QR codes, Data Matrix, or barcodes
- Unique progressive numbering
There are multiple benefits that personalized product management can bring. These include highly targeted communication in terms of recipients and geographic area, convergence between printed and digital communication, multichannel approaches, customer loyalty through one-to-one initiatives, and inclusivity for visually impaired individuals, to name a few examples.